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Pinterest Marketing: Trends for April 2020

Want to know the latest Pinterest trends and how you can include them in your marketing strategy to increase results? Tune into the latest podcast below!

Given what's going on around the world today, Pinterest decided to adjust the news we receive and gave us more insight to what our customers are actually doing NOW since many (if not all of us) have been affected in some way by this virus.

Yes, people are sitting at home but it doesn't mean they're doing nothing.

๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ผ๐—ป ๐—ฃ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—น๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐˜€๐—ผ๐—บ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฑ๐—ผ! ๐—ฅ๐—ฒ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ, ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—œ๐—ก๐—ง๐—˜๐—ก๐—ง!

๐—œ๐—ป ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด, ๐—œ ๐˜๐—ฎ๐—น๐—ธ๐—ฒ๐—ฑ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐Ÿฏ ๐—œ'๐˜€: ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€, ๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป.

Given these trends, people are looking for IDEAS --- things to do!

By staying on top of what's going on, you're showing your customers that you are relevant!

๐—ฃ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜ ๐—ฟ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐˜€ ๐—ฟ๐—ฒ๐—น๐—ฒ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐˜†!

If you can reach them by what they're searching for NOW, you are going to quickly expand your growth! Pinterest users are ACTIVE!

So do you want to know whatโ€™s trending on Pinterest now so you can better relate to your audience?

- ๐‡๐ž๐š๐ฅ๐ญ๐ก ๐š๐ง๐ ๐–๐ž๐ฅ๐ฅ๐ง๐ž๐ฌ๐ฌ: ๐ฆ๐ž๐ง๐ญ๐š๐ฅ ๐ฐ๐ž๐ฅ๐ฅ-๐›๐ž๐ข๐ง๐  ๐š๐ง๐ ๐ฉ๐ก๐ฒ๐ฌ๐ข๐œ๐š๐ฅ ๐Ÿ๐ข๐ญ๐ง๐ž๐ฌ๐ฌ
Home bodyweight workouts (+205%)
Home workouts, no equipment (+329%)
Meditation tips for beginners (+108%)
Self care at home (+332%)

- ๐๐š๐ซ๐ž๐ง๐ญ๐ข๐ง๐ 
Work from home with kids (+1657%)
Home games for kids (+331%)
Nature walk activities kids (+407%)

- ๐…๐จ๐จ๐
Always big on Pinterest but people are looking to try new bread recipes:
Yeastless bread recipes (+4400%)
Bread in crockpot ๐Ÿ‘€ (+3191%)
Sweet Amish bread (+1499%)

- ๐๐ž๐š๐ฎ๐ญ๐ฒ ๐š๐ง๐ ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐œ๐š๐ซ๐ž
Home hair cuts (+417%)
Homemade eyebrow wax recipes (+321%)
DIY manicure at home tutorials (+159%)

Now donโ€™t just look at these trends and say โ€œoh ok coolโ€ or try to include all of them because you want to reach more people ๐Ÿ™…๐Ÿฝโ€โ™€๏ธ

Instead, look at these trends... go back to your client avatar. Can any of these trends help your potential customers?

๐‹๐จ๐จ๐ค ๐œ๐š๐ซ๐ž๐Ÿ๐ฎ๐ฅ๐ฅ๐ฒ: ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐๐ž๐š๐ฅ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐›๐ž ๐ฅ๐จ๐จ๐ค๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ก๐ž๐š๐ฅ๐ญ๐ก/๐ฆ๐ž๐ง๐ญ๐š๐ฅ ๐ฐ๐ž๐ฅ๐ฅ๐ง๐ž๐ฌ๐ฌ, ๐ฉ๐š๐ซ๐ž๐ง๐ญ๐ข๐ง๐ , ๐Ÿ๐จ๐จ๐ ๐จ๐ซ ๐›๐ž๐š๐ฎ๐ญ๐ฒ ๐š๐ง๐ ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐œ๐š๐ซ๐ž?

Yea? Now you know how to reach them!

Use my 6C Pinterest marketing strategy (detailed in the podcast) to expand your reach and start closing more sales!

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